Coffee, without the cup.

The idea

Kaffgum started with a simple observation: the slowest part of coffee is everything around the caffeine. Brewing, queueing, cooling, digesting. Caffeine absorbed through the lining of your mouth arrives in minutes — no cup required.

What's inside

• Caffeine in every piece.
• L-Theanine — flattens the spike into something you can work through.
• L-Tyrosine — the amino acid the body draws on to make dopamine and noradrenaline.
• Vitamins B6, B12 and Niacin — keep the energy conversion running.
• 0 g sugar — a hard-panned sugarfree shell, polished smooth.

How it plays out

Flip the lid, chew steadily. The coating fractures and the caffeine is released into your mouth, where part of it crosses the cheek lining directly and the rest goes the ordinary way. Chew for at least five minutes so none is left in the gum base. Bin the piece whenever the flavour goes.

Not for under 18s, or anyone pregnant or sensitive to caffeine.